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In Wilful Blindness: Why We Ignore the Obvious at Our Peril distinguished business woman and writer, Margaret Heffernan, examines what it is about human nature which makes us so prone to wilful blindness: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change? Ranging freely through history and from business to science, government to the family, Heffernan explains why wilful blindness is so dangerous in the globalised, interconnected world in which we live.